I have had multiple questions on how users wanted to remove the quotation marks while importing the data into a SQL Server database table while using BCP or BULK INSERT. Last month I worked on a similar issue where the need was to strip out the quotation marks for all the data columns present in the .DAT file. Read my post on SQLServerFAQ to find out how this can be accomplished using BCP, BULK INSERT or if you like using UI, the Export/Import Wizard.